北方有晴夏
我为 优衣库 UNIQLO 创作的“北方有晴夏”主视觉插画目前已经在主推店铺陆续出街了。
因为从小在西北长大，所以画这个主题的时候脑海会不时冒出回忆片段和熟悉味道，比如“水拔西瓜挖着吃”“啤酒摊夜市撸串”“杏皮水解暑”“水边喝茶刮碗子”等等，当然随着经济发展和信息扁平化，许多流行的避暑方式也让刻板印象里的南北生活方式差距越来越小了。
北方民间手工艺比如农民画，拼布，荷包，面人和马家窑陶器的花纹给了我许多的创意灵感，这些信息被分散到画面的造型方式和细节之中去了，我想使用这样的视觉语言回应对本土文化的传承与创新探索，并留下一些痕迹给理解与包容不同声音的观众继续进行。
Client：UNIQLO 优衣库中国
Summer in the North
The main visual illustration I created for UNIQLO's "Summer in the North" is now available in the main shops.
Since I grew up in the northwest, I had memories and familiar flavors in my mind when I drew this theme, such as "watermelon plucked from the water," "skewering at a beer stall at night," "apricot skin water to relieve the heat," and so on. "Of course, with economic development and the flattening of information, many popular ways of escaping the heat have made the gap between the stereotypical North and South lifestyles smaller and smaller.
Northern folk crafts such as peasant painting, patchwork, lotus bags, noodle figures, and the patterns of Majiayao pottery have given me a lot of creative inspiration. This information is dispersed into the stylistic approach and details of the images. I want to use this visual language to respond to the exploration of the heritage and innovation of local culture and to leave some traces for the audience who understand and tolerate different voices to continue.
Client：UNIQLO china
Thanks！
